Discover America Denmark is a nonprofit member organization under USTA with the sole purpose of promoting Danish tourism to the United States.


Our members are airlines, hotels, car rental companies, incoming agents, tour operators, cruise lines, corporate agencies and tourism offices.


The American travel and tourism industry is our most important stakeholder, and we are here to grow your international business!


Joining Discover America Denmark is the first step on the way, and we have a full package of great benefits to offer.


Members will have excellent on-the-ground support in areas such as local promotions and introductions to the marketplace; assistance in sales calls; brochure distribution; participation in seminars; collaboration on road shows; market intelligence and updates on request.



Jesper Ewald

Head of Product and Purchasing Department, FDM Travel



Karin Gert Nielsen

Managing Director, Atlantic Link



Christian Willumsen

Production and Marketing Manager, USA Rejser

Jens Vestergaard
Sales Manager, KLM, Air France, Delta Airlines


Jesper Klausholm

Marketing Manager, Billund Airport

Lonni Gulliksen

Managing Director, CCMG - Congress Consulting Management Group

Michael Jensen
Managing Director, Pacific Tours


Charlotte Lindholm
Product Manager Profil Rejser


Bjarke Frederiksen
Head of Commercial Section, US Embassy


Frank Nordbjerg Olesen

Head of Sales, Norwegian


Sigridur Hellen Sveinsdóttir

Sales Manager Denmark, Icelandair

Mette Krath

Head of Sales, SAS


  • If the supplier cancels within 90-30 days before the event, 50% of the registration cost will be refunded

  • If the supplier cancels within 30-0 days before the event, no refund of registration cost

  • If special conditions appears for a specific show, it will be noted in the booking confirmation.


Discover America Denmark's mission is to actively promote U.S. tourism through joint Nordic promotional activities with committee members