Business Forum


When: Monday, March 4th, 2019 from 2:00 PM - 4:00 PM 

Where: Radisson Blu Scandinavia Hotel in Copenhagen

THE TRANSFORMATIVE POWERS OF TOURISM - global views on how tourism is changing the world

Over the past 40 years, tourism has developed to become a sector of global economic, social and environmental significance. At the same time, tourism has become a transformative power – of people and culture, of local communities and businesses, of national cohesion and reputation, of global industry players and interconnectivity. In short, tourism is a sector of massive transformative powers. So, what’s next for tourism and its capacity to transform?

In this Business Forum, tourism leaders from both U.S. and Denmark will discuss the transformative powers of tourism – to industry, local community and global society. We will explore how this transformative potential of tourism will unfold in coming years and what will be the role and benefit of both travel & hospitality industry, destinations, CVBs/DMOs, the individual travelers, local communities and more.


Join us for two hours inspiring insights and discussions:


Program 2:00 PM - 4:00 PM 


Welcome by Karin Gert Nielsen, CEO Atlantic Link & Managing Director Discover America

Moderator Tom Kiely President & CEO West Hollywood Travel + Tourism Board


Key Note:
Mr. Roger J. Dow, CEO and President, U.S. Travel Association on transformative power and importance of tourism for the United States of America

Panel Discussion with:

  •          Anne Madison, Chief Strategy & Communications Officer, Brand USA

  •          Julie Coker Graham, President & CEO Philadelphia Convention and Visitors Bureau (PHLCVB) and Board member at U.S. Travel Association

  •          Todd Davidson, CEO Travel Oregon

  •          Mikkel Aarø-Hansen, CEO Wonderful Copenhagen

Q&A Session


Tom Kiely


Roger J. Dow

Anne Madison

Julie Coker Graham

Todd Davidson

Mikkel Aarø Hansen