USA is the leading long-haul destination for Scandinavian travelers with almost 1.5 million visitors. After UK the Nordic region is the fourth largest market with arrivals to the U.S. in Europe. Important, visitors from the Nordic region stay longer and spend more than many of the core and established international markets.
The figures for 2018 show us that the interest and demand continue in terms of visitation but also in terms of connectivity. We see an increase in direct flights to the US, both from our capital cities but also from local airports.
Source: U.S. Department of Commerce