The Danish Discover America committee works locally in the Danish market and shares close ties to the Nordic Discover America Committee.

The organization presently represents over 30 members in the travel and tourism industry including airlines, hotel chains, car rental companies, incoming travel agencies, tour operators, cruise companies and regional state tourism bureaus.
It is a non-profit organization funded exclusively by membership fees.

Annually, the Discover America Denmark Committee organizes trade fairs, workshops, road shows and smaller tourism functions throughout Denmark.

Discover America Denmark's mission is to actively promote US tourism through joint Nordic promotional activities with committee members.